This course is designed to take participants from the basics of eCommerce to mastering advanced strategies that will help them build and grow successful online stores. Whether you are a complete beginner or have some experience in online sales, this course will provide the knowledge and tools needed to thrive in the competitive eCommerce landscape
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This Module will require an add-on pricing not included in the course depending on the requirements of the client
**Hands-on Projects** –
- **Project 1: Create Your eCommerce Store** – Using a platform of choice (Shopify/WooCommerce/Magento), students will build a fully functional store from scratch, with a focus on branding, product selection, and user experience. –
- **Project 2: Digital Marketing Campaign** – Design a comprehensive digital marketing campaign that includes SEO, social media, email marketing, and paid ads. Set objectives and measure performance. –
- **Project 3: Conversion Optimization Case Study** – Analyze an existing eCommerce store (or your own) and propose data-driven strategies to optimize conversion rates. – **Project 4: Scaling & Automating an eCommerce Business** – Build a plan for scaling operations, including introducing automation, expanding internationally, and optimizing logistics.
Curriculum
- 7 Sections
- 0 Lessons
- 24 Hours
Expand all sectionsCollapse all sections
- **Module 1: Introduction to eCommerce (Novice Level)****Overview of eCommerce:** History, evolution, and future trends. - **Types of eCommerce Models:** B2B, B2C, C2C, and D2C. - **Setting Up an eCommerce Business:** - Legal and financial considerations. - Choosing your niche and understanding customer behavior. - Business models: Dropshipping, private label, and inventory-based models. - **Setting up an Online Store:** - Introduction to Shopify, WooCommerce, Magento, and other platforms. - Creating a product catalog and setting pricing strategies. - Payment gateways and secure transactions.0
- **Module 2: Building Your First Online Store***Platform Setup:** Hands-on tutorials for Shopify and WooCommerce. - **Product Sourcing and Inventory Management:** - Finding suppliers and handling inventory. - Understanding warehousing, fulfillment, and logistics. - **Branding and Store Design:** - Creating a compelling brand identity. - Storefront design: Layouts, themes, and navigation. - Building trust with customers: Reviews, badges, and security features. ####0
- **Module 3: Digital Marketing for eCommerce***SEO for eCommerce:** - Keyword research, on-page SEO, and product page optimization. - Using content marketing to drive organic traffic. - **Social Media Marketing:** - Creating social media strategies for Facebook, Instagram, and Pinterest. - Building and growing your brand’s social presence. - Integrating influencer marketing and social proof into your campaigns. - **Paid Advertising:** - Introduction to Google Ads and Facebook Ads for eCommerce. - Optimizing for ROI: Targeting, bidding strategies, and retargeting campaigns. - **Email Marketing:** Building an email list, segmentation, and automation strategies for customer retention and upselling.0
- **Module 4: Conversion Rate Optimization (Intermediate Level)** -*Understanding the Customer Journey:** - Mapping out customer touchpoints and friction points. - A/B testing for landing pages, product pages, and checkout funnels. - **UX and UI Design Principles for eCommerce:** - Enhancing user experience to improve conversions. - Optimizing mobile eCommerce and responsive design best practices. - **Checkout Optimization:** Reducing cart abandonment and simplifying payment processes. - **Customer Reviews and Trust Signals:** Leveraging testimonials, UGC (user-generated content), and security features to boost trust.0
- **Module 5: Advanced eCommerce Strategies (Expert Level)***Data Analytics and Metrics:** - Understanding key metrics like CLV (Customer Lifetime Value), CAC (Customer Acquisition Cost), and ROI. - Advanced Google Analytics, conversion tracking, and attribution models. - **Automation in eCommerce:** - Using AI-powered tools for personalization and recommendation engines. - Implementing chatbots, automated emails, and dynamic pricing. - **Scaling Your Business:** - Entering new markets, international shipping, and multi-language stores. - Building a team for operations, marketing, and customer support. - Streamlining operations: Outsourcing, third-party logistics, and inventory management.0
- **Module 6: Advanced Marketing Tactics and Retention Strategies****Omnichannel Marketing:** Integrating online and offline experiences. - **Affiliate Marketing:** Setting up and managing an affiliate program. - **Loyalty Programs and Customer Retention:** - Building long-term relationships through loyalty points, discounts, and rewards. - Subscription models and recurring revenue streams. ####0
- **Module 7: eCommerce in the Age of AI and Emerging Technologies****AI Tools for eCommerce:** - Personalization engines, chatbots, and AI-driven product recommendations. - Inventory forecasting using machine learning. - **Blockchain in eCommerce:** Smart contracts, cryptocurrencies, and transparency in supply chains. - **Augmented Reality and Virtual Reality:** Enhancing the shopping experience with virtual try-ons and product visualizations.0
